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What is Contacts and Prospects?

Sometimes there's confusion between a contact and a prospect. These are the terms that are often used in business and sales to refer potential customers or clients. A contact can be a prospect if they show interest in your product or service and are likely to make a purchase. On the other hand, a prospect can become a contact if you have already reached out to them and had some form of communication.


Contacts : A Contact is an unqualified lead to whom you have never interacted.

Prospects : A Prospect is a qualified contact who has been moved into the sales process.


To turn your contact into a prospect, walk them through the sales qualification process from any of your campaign in SendBuzz. 


Both contacts and prospects can be valuable to a business, as they represent opportunities for future revenue and growth. It is common for businesses to sync their contacts and prospects in a database or customer relationship management (CRM) system, and to use various marketing and sales tactics to nurture these relationships and turn them into paying customers.


Feel free to reach out to us at if you face any issues regarding Contacts or Prospects in your account.

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